DNP
A nutrition and fitness e-commerce platform offering health and fitness products, personalized product discovery through a BMI calculator, and online nutrition consultation plans, powered by a custom-built CMS.
View live site (opens in a new tab)
- Client
- Doctor Nutrition (DNP)
- Type
- E-commerce Website
- Services
- UX/UI Design, E-commerce Design, CMS Development, Product Experience, Interactive Tools
The challenge
Creating a nutrition-focused e-commerce experience that goes beyond product shopping to help users discover products and services suited to their personal health and fitness goals.
Organizing a wide range of nutrition and fitness products into an accessible shopping experience tailored to health-conscious customers.
Helping users better understand their body metrics and discover relevant products through an integrated BMI calculator.
Bringing product shopping, online nutrition plans, and content management together within one flexible digital platform.
The journey
-
NUTRITION E-COMMERCE
Designed an intuitive shopping experience for exploring nutrition, wellness, and fitness products, with clear product information and a streamlined purchasing journey.
-
BMI CALCULATOR
Integrated an interactive BMI calculator that allows users to enter their body measurements, understand their BMI category, and explore products relevant to their fitness goals.
-
ONLINE NUTRITION PLANS
Introduced subscription-based plans for online nutrition follow-ups, allowing users to explore and subscribe to nutrition services through the website.
-
CUSTOM CMS
Developed a custom CMS from scratch, enabling the team to manage products, website content, and platform information through a dedicated management system.
The work
Branding & system
Outcome
DNP Doctor Nutrition delivers a comprehensive digital experience that combines nutrition and fitness shopping with personalized health tools and online nutrition services.
By integrating an interactive BMI calculator, subscription-based plans, and a custom-built CMS, the platform provides users with a more engaging shopping journey while giving the business greater flexibility in managing its digital operations.